Transforming Advertising with
Mobile Blockchain Ecosystem

Blockchain in your hand

Whitepaper One Pager

Yellowpaper

About HENA

We believe in a fairer world and so should you.

HENA Business Introduction

HENA is designed for all smartphone users around the world. Based on hybrid mining technology, we offer an advertising platform that benefits every advertisers, media, and users.



  • Implement a fair advertising system for advertisers, publishers (developer) and users with blockchain based intelligent advertising solution

  • Users get HENA coins as a reward just for watching ads on a smartphone

  • Hybrid consensus enables direct mobile mining from smartphones

  • Supporting diverse ecosystems for real life economics

HENA AIC Ad protocol

HENA supports advertisers, developers, and content providers to leverage the AIC platform.
AIC provides mobile ad, fair marketplace in content market.

  • Blockchain verified Ad

    HENA AIC Advertising Module is an intelligent advertising solution based on blockchain, a very powerful and secure advertising platform. All of the ads run on HENA are first tested on the HENA AIC system, filtering vulgar ads in advance, and distributing only highly reliable and high-quality ads.

  • Grant user choice

    Users pre-select the categories of ads they are interested in, and they will block unwanted ads in advance. By pre-selecting whether to watch ads and interested advertisements, it is free from waste of time and data usage due to unnecessary advertising.

  • Coin reward

    Anyone with a mobile device can join the AIC and get coins. Just use your mobile phone as usual, and get a coin just like playing the game.

  • Fraud detection

    HENA implemented a very strict anti-fraud system based on blockchain. Demonstrated with decentralized blockchain technology, fully transparent reporting is possible.

  • Advertisement BigData

    The transparency and decentralized advertising data provided by blockchain technology can not be arbitrarily modified. Therefore, we can provide attractive Bigdata to advertisers.

HENA AIC solution for everyone!

HENA's proposed ad model provides a new solution for digital content and advertising with more fair compensation, more accurate ad reports, more accurate target marketing, and new solutions for higher returns.

User’s choice
Spamming ads that wastes the user's data capacity and exposure of indiscriminate personal information are increasing the anxiety of users.

Users want to have the right to selectively provide only the ads they want and the personal information they want to provide.
Publisher profit creation
The mobile ad ecosystem has grown into a highly malformed structure with an excessively high brokerage fee than the proportion of users and publishers. Publisher needs more advertising revenue.
Advertising Efficiency
Today, digital advertising price is keep raising, but advertising effectiveness is getting lower because of various kinds of fake information and inaccurate advertisement effect report.
Advertisers are looking for new forms of advertising that deliver efficiencies with accurate reporting and accurate targeting.
Grant user choice  

HENA allows Users to have the right to select the ads they want to watch and the level of personal information they want to provide.

Fair rewards for Publisher

HENA helps advertisers, users, and Publishers generate more revenue by providing fair advertising revenue. Publishers can distribute high-yielding ads, build Bigdata based on data accumulated in a block chain, and generate transparent statistical reports based on this distribution.

Improve the efficiency of ads 

Advertisers can precisely analyze and allocate budgets for advertising effectiveness by specifying the scope of aggregating customer information. The HENA advertising solution is validated with blockchain technology, so you are free from attacks such as fake clicks, fake sites, and bots, and you can accumulate advertising Bigdata with the transparency and reliability provided by block-chain technology.

HENA mobile mining

HENA's unique hybrid mobile mining method
One touch to start HENA coin mining!

HENA Hybrid Mobile Mining

Anyone in the world can start mining a HENA coin if they have a smartphone. Download the HENA application and participate in mobile mining by simply touching the "Start mining" button.

  • Enhanced security with dual authentication system of POW and POS

  • For ease of use, users can simply touch a button to engage in mining

  • Smartphone overload protection by using less than 5% of smartphone resources

  • Prevention of use of ASIC equipment by allowing limited participation per smartphone

  • Provide fair mining opportunities to any mining participant

HENA hybrid mining

Experience true hybrid mining with HENA's own algorithms!
- Algorithm specially developed for mobile device

HENA algorithm

BLOCK THUMBNAIL MINING ALGORITHM (BTMA)


The Block Thumbnail Mining Algorithm (BTMA) changes the information to be mined into a thumbnail format and sends it to each mobile device. BTMA allows you to optimize your mobile device's transmission and mining systems by minimizing the amount of data used by mobile devices.



HASHING POWER LIMIT SYSTEM (HPLS)


The hashing power limiting system (HPLS) of HENA mining pool limits the work that can be assigned to each mobile device to 5% of the rated maximum performance. This approach is designed to overcome excessive CPU occupancy, heat generation, and battery drain on mobile devices.

Mobile Mining Solution

Analyzes the disadvantages of mobile mining that has been attempted, and realizes mobile mining with HENA's unique solution

HENA EcoSystem

HENA's Ecosystem is an easy-to-use mobile based blockchain. 
HENA will build an ecosystem to be practically used in real economy.

Multi currency wallet With a multiple encryption

HENA offers Multiwallet for safer and more convenient use. HENA application is developed to manage various coins such as BTC, ETH, Nuls as well as HENA Coin so that users can experience the organic combination of real economy and currency. 
HENA will also provide a more secure environment by adopting multiple passwords such as fingerprint, facial recognition, and PIN code.

Exchange Market & Direct Trading Market

Exchange, P2P market and various trading methods!
For the virtuous cycle structure of the HENA ecosystem, HENA application users should be able to freely trade HENA coins, cryptocurrency, and real currency. HENA supports the P2P market, which can be dealt directly with users, in addition to the general exchange. HENA will provide the best environment for free trading of coins

Moblie Mining Platform

HENA Coin provides one touch mining. The hybrid method developed by HENA has two mining Method. Just join the POW minification by simply touching the mobile mining button or if you have enough HENA coins, you can also get coins by participating in the POC. It is not difficult. Simply get a HENA coin by one touch.  

AIC – New ways to get coins for free

Easist wat to get coins!
You can get a fair price for the time and effort invested in watching advertisement. It's a lot easier than watching videos or playing games on your mobilel phone. You can earn coins from watching your ads by using your mobile phone just like you used to. You can even select the Ads you would like to watch, and provide limited personal information. The more ads you watch, the more HENA coins you get.

Payment Service

Real economy payment solution! HENA aims to integrate the real economy and the cryptocurrency. HENA will develop and distribute APIs to be easily used in real life, and will develop "coin payment" in addition to existing payment methos such as, credit card, cash, points, etc. This creates a virtuous circle structure of real economy.

ATM (automated teller machin)

Coin and cash exchange service including deposit and withdrawal! HENA develops ColdWallets with ATM devices and Dapp as part of a solution to exchange with legal currency. The range of real-life applications that this ATM device can support will cover all aspects of everyday life such as telephone bill, electricity, heating, as well as legal deposit and withdrawal.

Private Sale Now

We are very selective in our capital allocation process.
Every investor is important to us.

BUY TOKEN

Payment




Partners


HENA Mobile App

SIMPLICITY-

With a simple touch

HENA believes that smartphone users have the right to use blockchain with ease.
Start mining and coin acquisition with just one touch within the HENA ecosystem!
You can get a correspond price for the time and effort invested watching advertisement. It's much easier than watching videos or playing games on your smartphone. Just one touch is enough.
Business can grow by getting the feedback they want within the HENA platform and communicating with their customers.

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NO MIDDLEMAN-

The optimal blockchain advertising platform

Advertising is useless! Advertising is annoying!
HENA wants to change social convention.
- Choose a business you like and give direct feedback to advertisers
- Set the level of personal information you would like to provide
- Targeted advertising spend and personal information
- Coin acquisition
- Advertisers can communicate with their customers and create a business that helps everyone.

MOBILE ECOSYSTEM-

Scalable infrastructure for mobile device mining

Mobile mining, which has been attempted many times but never successfully launched - we have a clear solution to this.
HENA integrates hybrid mobile mining platforms, ecosystems and applications to give users a variety of coin acquisition opportunities. For a more technical description, see YellowPaper.

Roadmap

Genesis of the Idea
August 2017
August 2018
Business and Team Infrastucture Building
Conference, Marketing, and Development
September 2018
March 2019 [Now]
Token Sale End
Wallet, P2P Functionality Complete
March 2019
June 2019
NULS Modular Infrastructure Development Complete
Advertising Platform Beta
June 2019

We Have a Great Team

Canis Han

Chief Operating Officer

Wanhee Kang/CEO

Chief Technology Officer/Founder

Minjae Oh

Overseas Business Director

Keon Do Park

Overseas Business Director

Kyung Seog Yang

Director of Business Administration 

Scott Kim

CEO

Andrew

Blockchain Developer

Rickert

Manager of R&D Team

una

Blockchain Developer

thomas

Blockchain Developer

Dante

IT Platform development Manager

Advisor Board

 

Akshay Bhattahiri

Chairman at DCM

Akshay Bhattahiri is a business and finance professional with over 14 years of experience for managing transnational investment companies in many countries and sectors. He has become a multicultural executive, and as a result to this exposure he developed skills and knowledge in many industries including Real Estate Development, Hospitality, Energy, Aviation, Maritime transport, Banking, Leasing and Asset management.

Filip Krossing

Germany nationality, holder of an MBA degree. He is having experience in international trading management, investments, commodities trading and international business development, project implementation, with 10 years of experience and international exposure. He is now working as a business reporter for his career in Europe and is preparing to start a block-chain industry media-related business in Europe

Philipp Glenewinkel

• Digital Marketing Consultant
• 10 years of experience in Marketing Digitalization within Construction and Wholesale Industry
Mr. Glenewinkel is a specialist in digital innovations and platform developments. His extensive knowledge in industrial marketing and digital developments are helping businesses transform their platform economy within Europe in order to maintain the speed of time and development.

Nicolas Corsege

After working as a corporate banker for 8 years for one of the biggest bank of the country, Mr. Corsege had moved on to the other side of the desk and held various executive positions in leading local and multinational corporates. Having 15+ years of progressive work experience in finance and management within startups and multimillion-dollar global organizations, Mr. Corsege has in depth knowledge in corporate finance and banking, internet banking, treasury management, growth planning and strategic management. He has joined our team in 2019 as an advisor to provide support and know-how for all financial matters as well as strategic planning and investment management

Francis Tabiri

Mr. Francis Tabiri is Zambian/British business man with investments in South Africa/Middle East. He is currently working as an international Fabric trading consultant for a multi-national company. His Company also has various research programs for African nationality. He is now preparing a blockchain introduction in South Africa territory with his new formed team.

Lufeyo Mwale

He grew up under a diplomatic father and was born in Lagos, Nigeria, and lived in Cairo, Egypt. He has experience in various cultures and completed his degree in Bideford, UK

Led to the import of Japanese cars in South Africa. He also has experience managing shopping malls with more than 15 branches. Currently, he works in South Africa by taking the role of senior officer for many years in the largest IT company in Zambia and as the Advisor for the HENA Platform by planning the introduction of blockchain.

Isaac Kim

Nuls COO

Andy White

Andy White is an accomplished UK based Business Management and Technology Executive. He Held several Executive level position in major BlueChip and Fortune 500 Technology Corporations advising organizations on acquiring new ventures and all aspects of global expansion. A highly influential executive collaborated with several private and public sector decision makers. Andy White successfully delivering complex projects for both the public & private sector corporations.

Hyun Suk Lee

A Cube Co., Ltd

Currently, he is a management consultant for a number of companies, and is responsible for general consulting from the establishment to operation of the company. He is responsible for consulting in all areas of corporate management, including tax, legal, labor, credit management, and marketing.

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Please send us an email if you wish to participate in our token sale.
We hope to answer any and all questions.